What running our own store taught us about Shopify B2B.

We run our own store, which means we have had to explain a stockout to a real customer at 9pm. That is a different teacher than a spec document.

Six lessons made the cut: net terms are a trust product, MOQs belong in the cart not the email, tiered pricing needs a fallback, reordering is the whole game, catalogue visibility rules are load-bearing, and a wholesale login should never feel like a downgrade from retail.