03 / Design
Brand, product design, design systems that survive the handoff.
We design things we are going to build. That single constraint removes most of what goes wrong between a design file and a live site.
01 / Who this is for
Founders who need an identity before they need anything else
Products that grew feature by feature and now look like it
Teams whose design system exists in Figma and nowhere else
Brands whose site no longer matches what the business has become
02 / What is included
Brand identity: naming support, logo, type, colour, applied system
Product and UX design: flows, IA, interface, prototypes
Design systems: tokens, components, documentation, and a real bridge to code
Web and commerce design across desktop, tablet and mobile
Design ops: Figma library structure, variables, Code Connect mapping
03 / How it works
Start a project
hello@pencilz.works01 Discovery
1 week
Who you are for, what you are against, what has to be true.
02 Direction
2 weeks
Two directions, not eight. We defend both and recommend one.
03 System
2 to 4 weeks
The chosen direction built into a system: type, colour, components, rules.
04 Application
4 to 8 weeks
Applied to the surfaces that matter first.
05 Handoff
1 week
Documented, tokenized, and connected to code.
Price band
Identity from $12k. Design systems from $20k.
State a number. "Custom proposal" costs you the enquiries from people who were qualified and just wanted to know if they were in range.
