01 / Commerce
Shopify Builds
Themes, headless, migrations, B2B and wholesale.
We build Shopify stores that hold up, convert, and are fun to visit. Our deep knowledge of the domain is second to none.
02 / Who this is for
Four situations we see most.
Founders launching a first storefront who want it built right the first time
Brands on a theme they have outgrown and a developer who has moved on
Businesses adding wholesale or B2B to an existing DTC store
Anyone migrating onto Shopify from a platform that is now costing them money
03 / What is included
Everything in the build.
Custom theme development, built from a clean foundation, not a marketplace theme
Headless builds where the performance case actually justifies it
Platform migrations, with the data and the SEO preserved
B2B and wholesale: tiered pricing, net terms, MOQs, self-serve reordering
Subscriptions, bundling and other logic that lives above the standard cart
Third-party integrations: ERP, 3PL, PIM, review and loyalty
Performance work: Core Web Vitals, image pipeline, script discipline
Custom Shopify apps where an off-the-shelf one would cost more in the long run
04 / How it works
Five phases. Your scope.
01 Scope
1 week
We audit what you have, agree what you need, and write it down. You get a fixed scope and a fixed number.
02 Design
2 to 4 weeks
Key templates designed and reviewed. Not forty screens, the ones that carry the store.
03 Build
4 to 8 weeks
Development in weekly increments on a staging store you can click through.
04 Launch
1 week
QA, migration, redirects, launch day, and someone actually watching it.
05 Support
Ongoing
Retainer or on-call. Your call.
Price band
Builds start at $25k. Migrations start at $15k. Most projects land between $25k and $80k.
State a number. "Custom proposal" costs you the enquiries from people who were qualified and just wanted to know if they were in range.
05 / Related work
FAQ
Start a project
hello@pencilz.works