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Pencilz+Friends, Montreal.
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01 / Commerce

Shopify Builds

Themes, headless, migrations, B2B and wholesale.

We build Shopify stores that hold up, convert, and are fun to visit. Our deep knowledge of the domain is second to none.

Start a Shopify build

02 / Who this is for

Four situations we see most.

03 / What is included

Everything in the build.

Custom theme development, built from a clean foundation, not a marketplace theme

05 / Related work

FAQ

Start a project

hello@pencilz.works
01

Founders launching a first storefront who want it built right the first time

02

Brands on a theme they have outgrown and a developer who has moved on

03

Businesses adding wholesale or B2B to an existing DTC store

04

Anyone migrating onto Shopify from a platform that is now costing them money

Headless builds where the performance case actually justifies it

Platform migrations, with the data and the SEO preserved

B2B and wholesale: tiered pricing, net terms, MOQs, self-serve reordering

Subscriptions, bundling and other logic that lives above the standard cart

Third-party integrations: ERP, 3PL, PIM, review and loyalty

Performance work: Core Web Vitals, image pipeline, script discipline

Custom Shopify apps where an off-the-shelf one would cost more in the long run

04 / How it works

Five phases. Your scope.

PHASEDURATIONWHAT HAPPENS

01 Scope

1 week

We audit what you have, agree what you need, and write it down. You get a fixed scope and a fixed number.

02 Design

2 to 4 weeks

Key templates designed and reviewed. Not forty screens, the ones that carry the store.

03 Build

4 to 8 weeks

Development in weekly increments on a staging store you can click through.

04 Launch

1 week

QA, migration, redirects, launch day, and someone actually watching it.

05 Support

Ongoing

Retainer or on-call. Your call.

Price band

Builds start at $25k. Migrations start at $15k. Most projects land between $25k and $80k.

State a number. "Custom proposal" costs you the enquiries from people who were qualified and just wanted to know if they were in range.

Thensome

Thensome

/ Product, Design, Development

Khloud

Khloud

/ Design, Development

Vacation Tracker

Vacation Tracker

/ Design