In progress | Winter 2026
A Montreal skincare brand, rebuilt on headless.
Three weeks in. The interesting problem is not the storefront, it is the 4,000 SKU variant matrix and what it does to collection filtering.
Three weeks in and the storefront is the easy part. The hard part is a 4,000 SKU variant matrix — shades, sizes, and bundles that multiply fast — and what that does to collection filtering at the edge.
We are building the filter index as a projection rather than querying variants live. It keeps the collection page under our performance budget and means a shade filter resolves in one lookup, not a fan-out across thousands of variants.