Studio

Pencilz+Friends. Montreal.

01 / Who we are

We are small on purpose. A core team that does the work, and a group of specialists we bring in when a project needs something we are not the best person for.

That structure is not a compromise. It is the reason a brand gets senior work at every stage instead of your project being handed off. Since 2019 we have shipped for 100+ brands.

02 / How we work

Four things we actually do differently.

03 / The team

Five people and a bench.

05 / We work with

06 / Say hello

New business

We believe in domain breadth, not siloed disciplines

Our designers understand code, our developers have taste, we love our PMs. Our tight-knit team loves to work together on challenging projects.

We use AI, but we do so carefully.

It is why a team this size ships at this volume. It is also why we review everything. Speed without review is just accumulating debt

We tell you when we are the wrong fit.

Sometimes the honest answer is that you need an in-house hire, or a bigger shop, or nothing at all yet. We would rather say it before we even start, or at the point the project needs this change in engagement.

Fixed scope, fixed number.

You know what it costs before it starts. Change the scope and we requote. No surprise invoices.

Every studio says it thinks like an operator. We actually have to.

The Test Kitchen is ours. We built an ice cream shop from the ground up as a project. Turns out, everyone loves it! We are partners with many of our brands and we have evolved from being just an agency to having multiple partners, projects that we live, breathe, and love.

Start a project with us before we decide to focus full time on making gelato :)