Four services. No departments.

Our team grew up building projects for ourselves, and quickly learned that we loved doing it for other people too.

Shopify Builds

Themes, headless, migrations, B2B and wholesale.

We build Shopify stores that hold up. Not demo stores, not theme edits dressed up as custom work. Storefronts that carry a real catalogue, a real ops team and a real Black Friday.

What this includes

Custom theme development from a clean foundation

Headless and Hydrogen where performance justifies it

B2B and wholesale: tiered pricing, net terms, MOQs

What this includes →

Custom Apps

Shopify apps, internal tools, React Native. No vibe coding.

There is a lot of software being generated right now that works in the demo and falls over in month three. We build the other kind. Tested, documented, deployed properly, and still maintainable by someone who is not us.

What this includes

Custom Shopify apps with proper OAuth and scope handling

Internal ops tooling and admin interfaces

React Native for iOS and Android from one codebase

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Design

Brand, product design, design systems that survive the handoff.

We design things we are going to build. That single constraint removes most of what goes wrong between a design file and a live site.

What this includes

Brand identity: naming support, type, colour, applied system

Product and UX design: flows, IA, interface, prototypes

Design systems with a real bridge to code

What this includes →

Growth

SEO, paid, email and SMS, CRO. Measured, not vibed.

Traffic is easy to buy and hard to convert. We work on both ends, and we report on the number that matters rather than the one that looks best.

What this includes

SEO: technical, content and commerce-specific structure

Email and SMS: flows, segmentation, deliverability

CRO: analysis, hypothesis, testing, shipping the winners

What this includes →