What we are building, what we
learned, and what broke.
Do not launch with fewer than five
An index with two entries reads as abandoned. Two in-progress items plus one press mention fills the module, and in-progress is what makes a small journal look alive.
A Montreal skincare brand, rebuilt on headless.Three weeks in. The interesting problem is not the storefront, it is the 4,000 SKU variant matrix and what it does to collection filtering.