Our team grew up building projects for ourselves, and quickly learned that we loved doing it for other people too.
Themes, headless, migrations, B2B and wholesale.
We build Shopify stores that hold up. Not demo stores, not theme edits dressed up as custom work. Storefronts that carry a real catalogue, a real ops team and a real Black Friday.
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hello@pencilz.worksWhat this includes
Custom theme development from a clean foundation
Headless and Hydrogen where performance justifies it
B2B and wholesale: tiered pricing, net terms, MOQs
Shopify apps, internal tools, React Native. No vibe coding.
There is a lot of software being generated right now that works in the demo and falls over in month three. We build the other kind. Tested, documented, deployed properly, and still maintainable by someone who is not us.
What this includes
Custom Shopify apps with proper OAuth and scope handling
Internal ops tooling and admin interfaces
React Native for iOS and Android from one codebase
Brand, product design, design systems that survive the handoff.
We design things we are going to build. That single constraint removes most of what goes wrong between a design file and a live site.
What this includes
Brand identity: naming support, type, colour, applied system
Product and UX design: flows, IA, interface, prototypes
Design systems with a real bridge to code
SEO, paid, email and SMS, CRO. Measured, not vibed.
Traffic is easy to buy and hard to convert. We work on both ends, and we report on the number that matters rather than the one that looks best.
What this includes
SEO: technical, content and commerce-specific structure
Email and SMS: flows, segmentation, deliverability
CRO: analysis, hypothesis, testing, shipping the winners